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TrendyMinds

Digital Marketing Director

Marketing – Indianapolis, Indiana
Department Marketing
Employment Type Full Time
Minimum Experience Manager/Supervisor

The Digital Marketing Director knows how to combine the right tactics to produce content and campaigns that audiences love. They oversee multiple client assignments and work closely with the entire team to deliver work that generates success for brands. The Digital Marketing Director leads these efforts for clients of the agency, and the agency itself, through a team of professional reports and leaders of other partner firms. Leading and championing forward-thinking and competitive digital marketing practices, as well as building and maintaining strong, trusted relationships with clients is a key responsibility of this role. The Digital Marketing Director will oversee the strategic implementation and ongoing development of all digital service/product offerings, which includes developing processes to achieve web and digital marketing project goals.

If that sounds like you — plus you’ve got some existing digital marketing experience and a desire to expand your skills — keep reading.

Here’s what you'll be responsible for:

  • All things digital. You’ll be in charge of all digital and social channels that are managed by our firm. This means you'll know the right mix of channels and tools to help our clients achieve their goals.
  • Tactical, strategic planning. You’ll be responsible for choosing the right marketing mix of tactics and channels for assigned projects. This means you should have a deep understanding of digital experiences (including websites, email, blogs, social media, and more!) and a habit of finding new ways to use content and tech creatively.
  • Publishing and managing campaigns. Once digital marketing plans have been finalized, you’ll be helping execute them across myriad channels. This will often include social media (such as Facebook, Instagram, LinkedIn, and Twitter) digital display (such as programmatic and D2P) and SEM (through Google AdWords and Google Display Network). For certain accounts, this may also entail ongoing community management through social media.
  • Generating creative content. You’ll be advising on and contributing written copy when necessary, and working with designers, developers, and the copywriting team throughout the content and campaign development process.
  • Organizing and tracking performance. You’ll be building out editorial calendars and content publishing schedules for a diverse mix of campaigns, and you’ll have to track project progress and campaign performance. This may include running analytics, performing A/B tests, and interpreting other metrics as appropriate.
  • Serving clients. You should be able to provide exceptional, consultative customer service as a trusted client partner, while ensuring that project objectives are being met and timelines, budgets and scopes of work are being managed.
  • Leading digital team members. You will hire and lead a team of digital marketers, but should always be ready to provide assistance to content, strategy, and development teams as they work to execute digital marketing plans. Teamwork makes the dream work they say.
  • Communicating, communicating… and communicating some more. This is the communication business, and you should thrive on interacting with everyone from clients to team members. The quality of our work depends on open communication in-person and over the phone, as well as through email, text, Slack, and all other appropriate channels.

Here’s what you should have:

  • Bachelor's degree in marketing, digital communications, or a similar field.
  • Proven work history with 5+ years in a digital marketing-related position.
  • Ability to create marketing strategies that include KPIs aligned to business goals.
  • Experience leading a digital marketing team/managing direct reports while working cross-functionally with other team leaders.
  • Experience implementing digital advertising in the applicable advertising channels (Facebook’s Ads Manager, Google Ads, and Programmatic Display).
  • Experience pulling insights and building recommendations from Google Analytics (Google Analytics Certification preferred).
  • Experience reporting from social media, digital displays, and SEM channels.
  • Passion for building client relationships and the ability to provide outstanding customer service.
  • Excellent communication abilities, including oral, written, listening, and presentation skills.
  • Experience with marketing tactics and tools for our service lines including film, marketing, and web.
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  • Location
    Indianapolis, Indiana
  • Department
    Marketing
  • Employment Type
    Full Time
  • Minimum Experience
    Manager/Supervisor
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