Copy & Content Specialist

Creative & Strategy · St Petersburg, Florida
Department Creative & Strategy
Employment Type Full Time
Minimum Experience Mid-level

Copy & Content Specialist (Tech)

Note: This position is remote or can be based out of either our Indianapolis, IN or Tampa Bay, FL locations.


We’re looking for a sharp, detail-oriented Copy & Content Specialist to join our Copy & Content Group, specifically serving both enterprise and mid-tier clients in our Tech vertical.


As our new Copy & Content Specialist, our ideal candidate must be a master of the written word, but they also need to adapt their style to capture the attention of audiences at different stages in their journeys. While the Copy & Content Specialist works with our Tech clients to develop content ideas and strategies, they won't stop there. They write content for emails, blogs, social posts, digital ads, videos, info sheets, business presentations, and more. In addition, they understand the nuances of each medium, such as character limitations and delivery methods (e.g., different digital ad types). Heck, this person might even create names for new products and brands, or develop broad-reaching campaign themes and taglines.


Aside from being a person who can communicate clearly and effectively, the Copy & Content Specialist is someone who can manage their own schedule, stay calm under pressure, bring intriguing ideas to the table, and thrive in a fast-paced environment.


Sound like you? Read on.


Responsibilities:

As a Copy & Content Specialist, and as a key member of the Copy & Content Group, your core responsibilities include . . .

  • Executing tactical initiatives that support larger marketing strategies (e.g., concepting and writing a series of blogs for a thought leadership campaign)
  • Assisting with the development of content strategies, which includes contributing ideas, insights, and critical thinking to the research and strategy process
  • Learning/knowing how to use content research tools like SEMrush and BuzzSumo
  • Keeping up with the changing SEO environment and knowing strategies for writing content that performs well in organic search
  • Reviewing and understanding the strategies and brand guidelines for key accounts and projects (this includes having a deep knowledge of the target audience and their pain points)
  • Maintaining a working-level understanding of assigned clients’ industries, company cultures, products/services, and marketing plans
 (this includes staying up to date with industry publications and/or newsletters)
  • Supporting necessary client meetings and leading conversations about copy and content, including those that provide a rationale for copywriting decisions
  • Taking individual meeting notes and communicating key takeaways with the team



Here’s what you’ll need:

  • Preferred 2 years of copywriting experience in a marketing or related role
  • Bachelor’s degree in marketing, journalism, communications, English, creative writing, or related field
  • Experience with tech/SaaS industries a plus

Thank You

Your application was submitted successfully.

  • Location
    St Petersburg, Florida
  • Department
    Creative & Strategy
  • Employment Type
    Full Time
  • Minimum Experience
    Mid-level